Liqua-Roof - Madison Home

Asphalt shingles provide homeowners with great year-round protection through all four Wisconsin seasons, but this affordable option comes at a cost: longevity. The average lifespan of a shingle roof in Wisconsin is somewhere between 20 and 25 years. There are products out there that help your shingles fight weathering and age, but Liqua-Roof, new from Spray-Net, actually adds years to the life your shingles.

Dale Tomalin of Spray-Net says, “Liqua-Roof is a more cost-effective way to reinforce your roof and help strengthen and lengthen the life of the roof. It is essentially coating the roof with a resin and asphalt granules that will extend the life of the roof 15 years.”

If your roof is in good condition, meaning it is not cracking or curling and has not lost most of its granules, Liqua-Roof offers an alternative to replacing your roof. In addition, your roof will be tougher than before.

“It provides strong wind resistance,” says Dale. “There is no damage to the shingles up to a 110 mile an hour wind. There’s 90 percent less granule loss. It provides three times more resistance to hail; where the typical uncoated asphalt shingle can handle 20 pounds per square inch, we can handle 65 pounds. It resists fungus; there are antimicrobials in the coating, so you don’t get the green on the roof.”

Liqua-Roof is also breathable, meaning your shingles will offer the same level of comfort below the sheathing that it did previously. The idea is to make what you already have better.

After two years of engineering, the time came in 2024 to try the product out on two pilot homes. What’s interesting is the homeowners weren’t looking to necessarily add years to their roof, just to simply change the color. Much like how Spray-Net has changed the way people think about painting siding and transforming the look of their homes, Liqua-Roof provides the opportunity to give your roof a facelift.

On one of the pilot roofs, “She wanted to change the color of the roof,” says Dale. “The roof was not within the last five years of its life; however, the roof was red, and after she painted her house, she was stuck with ‘What do I do with my roof?’ We applied a mix of brown and white asphalt granules to change the color of her roof.”

Dale encourages customers to do their research before comparing Liqua-Roof to other products on the market. He is not trying to dissuade homeowners from going with the right product for their roof, but rather wants people to know the differences between what Spray-Net has created and what already exists.

“Other products in the area are basically rejuvenating the roof with oil. They say, ‘Spray this on, and it will extend the life of the shingle,’ which they do. They slow down the process of breakdown and UV exposure, but they do not extend the life of the roof, which is what we are doing. We are restoring the roof by reroofing it, adding another layer of granules to the roof.”

Liqua-Roof is projected to hit the market early 2025. The product itself will inspire homeowners to rethink what is possible with their roofs, meaning more than just how often they will be replacing it through their lifetime. A house with a multi-level roof can be done in different colors for each tier. Another house with new siding can have shades of color never really seen on a roof before, including rich greens, blues, and reds, creating something truly one of a kind for that homeowner.

Spray-Net has come out with another product fitting of their value-minded philosophy, aimed at giving customers cost-effective alternatives to replacement. This means less waste in landfills and more people who cannot wait to get home.

To learn more about Liqua-Roof, visit spray-net.com/liquidroof.